Post by account_disabled on Jan 1, 2024 19:43:47 GMT 10
Aa live action fantasy comedy based on Mattels iconic fashion doll. and Ryan Gosling as Barbie and Ken and is predicted to be a box office success. When it comes to Barbie no expenses have been spared with a reported budget of million. A colourful custom built set star studded cast and next level marketing campaign. What more could you ask for From shoes and candles to memes and billboards Barbie is everywhere. The movies strategic marketing campaign has succeeded in increasing awareness generating buzz and making sure everyone knows that Barbie is coming. Wondering how theyve done it Weve got you covered.
Lets take a look at some of the different marketing tactics used in the movies marketing campaign that helped make it an internet sensation. Brand collaborations Barbie has teamed up with a bunch of brands in the lead up to the movies release and theyve thought of everything Whether youre Mobile App Development Service in the market for a new suitcase or need a refreshing drink theres something for everyone. Barbies collaborations were unexpected having gone beyond the toy sector. Mattels aim was to make the brand relevant and accessible for all ages by partnering with lifestyle homeware fashion and beauty brands.
Audience involvement As marketers we know that the use of artificial intelligence continues to gain momentum. Jumping on this hype Barbie launched its Selfie Generator giving fans the opportunity to insert themselves into Barbie Land and it went viral. This is a great example of just how effective interactive marketing and user generated content can be. With vibrant visuals audiences couldnt help engaging with Barbies Selfie Generator and sharing these on their socials for everyone to see. Brand recognition Barbies marketing campaign has leveraged audience familiarity with Mattels recognisable branding. Posters and billboards for the movie are clever and simple with the release date in classic Barbie cursive on a solid background of hot pink.
Lets take a look at some of the different marketing tactics used in the movies marketing campaign that helped make it an internet sensation. Brand collaborations Barbie has teamed up with a bunch of brands in the lead up to the movies release and theyve thought of everything Whether youre Mobile App Development Service in the market for a new suitcase or need a refreshing drink theres something for everyone. Barbies collaborations were unexpected having gone beyond the toy sector. Mattels aim was to make the brand relevant and accessible for all ages by partnering with lifestyle homeware fashion and beauty brands.
Audience involvement As marketers we know that the use of artificial intelligence continues to gain momentum. Jumping on this hype Barbie launched its Selfie Generator giving fans the opportunity to insert themselves into Barbie Land and it went viral. This is a great example of just how effective interactive marketing and user generated content can be. With vibrant visuals audiences couldnt help engaging with Barbies Selfie Generator and sharing these on their socials for everyone to see. Brand recognition Barbies marketing campaign has leveraged audience familiarity with Mattels recognisable branding. Posters and billboards for the movie are clever and simple with the release date in classic Barbie cursive on a solid background of hot pink.